After Alec Baldwin reprised his Trump impression to kick off the show, Johansson donned a long blonde wig and a smoky eye to play Ivanka in a fake commercial for her clothing line's new fragrance, cheekily titled "Complicit."
Introducing the newest fragrance from Ivanka Trump. #SNL#Complicitpic.twitter.com/iOvia8csHk
— Saturday Night Live (@nbcsnl) March 12, 2017
"She's beautiful. She's powerful. She's complicit," the commercial's sultry voice-over said as Johansson-as-Ivanka posed for the camera. "She's a woman who knows what she wants, and knows what she's doing."
The commercial also referenced criticism of Ivanka's support for women's rights — "A feminist. A champion. An advocate for women. Like...how?" — before touching on how President Trump's controversies could potentially impact his daughter's career.
"She's loyal. Devoted. Probably should have bounced after that whole Access Hollywood bus thing."
The commercial ended with this stinging indictment of Ivanka: "Complicit. A fragrance for the woman who could stop all this, but won't."
#Ivanka is #Complicit#SNL She's only a feminist for 1%er skinny white chicks. Nailed it! pic.twitter.com/4540iuMdGE
— Meryl Lynn Ranzer (@merylnyc) March 12, 2017
SNL: Scarlett Johansson Savages Ivanka Trump with ‘Complicit’ Perfume Ad
“Every man knows her name. Every woman knows her face,” the voiceover intones. “When she walks into a room, all eyes are on her. She's Ivanka.”
Saturday Night Live may have gone a little soft on President Donald Trump in this week’s cold open, but his favorite daughter Ivanka Trump — as played by host Scarlett Johansson — and her faux-feminism were not so lucky.
“She's beautiful. She's powerful. She's… Complicit,” the perfume ad continues. “She's a woman who knows what she wants. And knows what she's doing. Complicit.”
“She doesn't crave the spotlight, but we see her. Oh, how we see her,” the voice-over says, as Johansson’s Ivanka puts on lipstick in the mirror and sees Donald in her reflection. “A feminist, an advocate, a champion for women. But, like, how? She's loyal. Devoted. But probably should have bounced after the whole Access Hollywood bus thing.”
“Complicit,” the ad parody ends. “The fragrance for the woman who can stop all this... but won't.”