Taking her peach to the Big Apple! Kylie Jenner announced some big news for her brand, Kylie Cosmetics, in a Monday, January 23, Snapchat story.
The Keeping Up With the Kardashians star, 19, first teased her loyal followers in the beginning of her post. “Are you guys ready for my next pop up .. 😉,” she wrote. In the following snap, she prompted her fans to throw out a few suggestions. “Can u guess where? 🤔tweet me hashtag #KyliePopUp,” she wrote. Users replied with plenty of guesses on the social media network. “if it’s not in the bay area cancel it sis,” a tweeter posted. Another wrote, “IT BETTER BE AT THE MALL OF AMERICA OMFGGGG,” while still others suggested places like Myrtle Beach, Chicago, Arkansas, Arizona, Compton, Toronto, Dallas and Houston. Eventually, the teen put an end to the speculation and revealed the lucky destination in a final snap: New York City.
Jenner’s first pop-up shop opened at Westfield Topanga Mall in Los Angeles on December 9. According to fan videos, entry lines began snaking around the mall the night before. Eager shoppers were asked to abide by a list of stringent rules, according to a photo captured by Racked on December 9. “No sitting in line. You must stand at all times,” one read. Each person in line was required to obtain a wristband to enter the store as well, and customers were limited to purchasing three items of any single product.
But entry was well worth the hassle. Jenner’s store featured a wall of color-coordinated Lip Kits, a bed modeled after one in her own room and merch (including her racy 2017 calendar shot by Terry Richardson).
|Kylie Jenner arrives at Marie Claire's Image Maker Awards 2017 at Catch LA on January 10, 2017 in West Hollywood, California. Credit: Jon Kopaloff/FilmMagic|
Kylie Jenner teases NYC pop-up shop
Good news for Kylie Jenner fans: A new pop-up shop might be on its way to NYC.
The youngest Kardashian/Jenner sister took to Snapchat on Monday night to tease news of her second Kylie Cosmetics pop-up. After stringing fans along by asking them to guess its location on Twitter with #Kyliepopup, she ended the story with a final "Coming Soon NYC" post.
Jenner's first Kylie Cosmetics pop-up shop was close to her home, at the Topanga Westfield mall in Los Angeles in December 2016. The shop offered fans in-store access to Jenner's typically online-only brand of lip kits and Kyshadows. Shoppers also browsed clothing from The Kylie Shop, including sweatshirts, socks and underwear.
Fans waited outside the pop-up for hours on end, with strict rules not to leave their spot in line -- or even sit -- while they waited to get their hands on lip kits and merch.
Unsurprisingly, NYC has been the location for many celebrity pop-up shops, including Kanye West, Drake and Rihanna. Jenner held her first with sister Kendall during New York Fashion Week in September 2016.
When and where the new pop-up will take place has not yet been announced, but one thing's for sure -- it'll bring major lines and major Kylie Cosmetics fans.